BtC – Fertessa Allyse on Sell Sheets
Behind the CardboardSeries
In this episode of Behind the Cardboard, host Ellie Dix talks with game designer Fertessa Allyse, known for Wicked & Wise and Cascadia Junior. They dive into the world of sell sheets—why they matter, what to include, and how to craft one that grabs attention. Fertessa shares tips on outlining your game effectively, finding its unique hook, and blending your elevator pitch seamlessly into the design. Whether you’re prepping for a pitch meeting or just curious about the business side of game design, this episode is packed with practical advice.
Episode Outline
0:00 Beginning of Show
0:50 End of Intro
12:00 Introduction to sell sheets, why Fertessa likes to use them
29:00 Important components to add to your sell sheets/what stands out?
37:00 Making sure to put a complete outline of your game in a sell sheet
42:00 Figuring out the hook of a game/incorporating your elevator pitch into your sell sheet
44:00 Does Fertessa use sell sheets during a pitch meeting/what are her uses for sell sheets?
49:00 Advice for listeners/wrapping up thoughts
50:30 Outro
50:30 End of Show
In this Episode
Fertessa Allyse - @fertessa
