BtC – Ross Connell on art and marketing for games
Behind the CardboardSeries
In this episode of Behind the Cardboard, host Ellie Dix is joined by Ross Connell, curator and advocate for beautiful board games. Together, they dive into the vital role of art and marketing in game design—from how visuals shape a game’s identity to what publishers expect when reviewing a pitch. Ross also shares insights on what makes a game marketable, along with creative tactics for boosting engagement. A must-listen for designers looking to understand how art and marketing can make their games stand out.
Episode Outline
0:00 Beginning of Show
0:50 End of Intro
8:30 What is the importance of art and theming in game design in the different stages of designing?
19:30 How should a game look when it’s being pitched to a publisher?
28:00 What makes a game easy to market?
36:00 What are different engagement and marketing tactics that can be used for games?
41:30 Final questions
42:30 Outro
42:30 End of Show
In this Episode
Ross Connell - moregamesplease.com, @moregamesplease, @northstargames
