BtC – Bez Shahriari on Your Brand as a Designer
Behind the CardboardSeries
In this episode of Behind the Cardboard, host Ellie Dix speaks with designer Bez Shahriari about the importance of building and embracing your brand as a game designer. Bez shares how their brand identity shapes not only their games but also the events, connections, and communities they create. They discuss tailoring games to resonate with a specific audience, defining a clear creative purpose, and leaning into that vision to strengthen your work. A thoughtful conversation for designers looking to understand and express their unique identity in the gaming world.
Episode Outline
0:00 Beginning of Show
0:50 End of Intro
5:00 Diving a bit into Bez’s personal brand identity
14:00 How Bez incorporates this brand into the rest of their games, events, and connections
29:00 Creating games for the specific audience based on your brand/making games resonate
37:00 Defining your purpose to create your brand, along with leaning into that purpose
43:00 Advice for Listeners
44:00 Outro
44:00 End of Show
In this Episode
Bez Shahriari - @stuffbybez
