Episode #84: Marketing

 

Description

Dirk, David, and Rob talk about the the importance of marketing. How important is it and how do the numbers compare between tabletop and the digital realm? And what’s the Wil Wheaton factor?

 

Contact Information

Dirk Knemeyer – @DKnemeyer

David Heron – @DavidVHeron

Rob Daviau -@RobDaviauGamer, rob.daviau@ironwallgames.com

 

Episode Outline

  • 0:00:56 – Marketing at Hasbro

  • 0:08:20 – Marketing and conferences

  • 0:12:18 – The differences between tabletop and digital marketing

  • 0:21:01 – Data

  • 0:26:54 – Pricing

  • 0:33:38 – Theme and marketing

  • 0:41:25 – Copycats and “inspired by”

  • 0:51:43 – Marketing as independence

  • 0:54:52 – Wil Wheaton gets his own bullet point

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